雅思精读——雅思10 the psychology of innovation 译文2

雅思精读

For Robert B. Cialdini, Professor of Psychology at Arizona State University, one reason that companies don’t succeed as often as they should is that Innovation starts with recruitment.

州立大学的心理学教授，认为，公司在这方面竹篮打水一场空的原因没招对人。

Research shows that the fit between an employee’s values and a company’s values makes a difference to what contribution they make and whether, two years after they join, they’re still at the company.

研究表明，职员与公司价值观相合，决定着员工是否干劲十足，也关乎员工在单位能不能干得久。

Studies at Harvard Business School show that, although some individuals may be more creative than others, almost every individual can be creative in the right circumstances.

哈佛商学院的研究表明，人创造力高低有别，因为没遇到环境不对。环境对了，人人皆诸葛。

The 1956 picture of singers Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis jamming at a piano in Sun Studios in Memphis tells a hidden story.

Elvis Presley, Carl Perkins, Johnny Cash 和Jerry Lee Lewis1955年那张，在孟菲斯太阳录音棚内，挤在一架钢琴旁的照片，背后大有隐情。

Sun’s ‘million-dollar quartet’ could have been a quintet.

太阳唱片点百万美元本该是五重唱而非四重唱。

百万美元四重唱

Carl Perkins

Jerry Lee Lewis

Johnny Cash

Missing from the picture is Roy Orbison, a greater natural singer than Lewis, Perkins or Cash.

照片里没有Roy Orbison，他是比Lewis, Perkins 和 Cash. 都更具天赋的歌手。

Roy Orbison

Sam Phillips, who owned Sun, wanted to revolutionise popular music with songs that fused black and white music, and country and blues.

Sam Phillips是太阳唱片的老板，他想通过混搭黑人白人音乐，蓝调和乡村音乐的歌曲，革新当时的流行乐坛。

Sam Phillips

Presley, Cash, Perkins and Lewis instinctively understood Phillips’s ambition and believed in it.

Presley, Cash, Perkins和 Lewis打心眼里理解他的理想，都认为此举可行。

Orbison wasn’t inspired by the goal, and only ever achieved one hit with the Sun label.

Orbison却不为所动，他在太阳唱片只获得一次最受欢迎奖。